Many people are taking advantage of the newest form of investment: NFTs. One person, in particular, has taken the cryptocurrency world by storm and turned it into a successful brand. Many know Trevor Lawrence as the biggest prospect of 2021 for the NFL. What people don’t know is that Trevor is also a master at...
Do you remember back in 2011 when Google introduced you to the Zero Moment of Truth or ZMOT? ZMOT describes a revolution in the way consumers shop for information online and how they make decisions about brands. In essence, the journey people take on the path to purchase. The Inventory Marketing Moment of Truth (IMMOT)...
Bitcoin, Dogecoin, Ethereum, we’ve heard of them all. Cryptocurrencies have become a phenomenon in the digital world as the latest way to invest. But what if you could invest in something that isn’t fungible; something that is one-of-a-kind. That’s where an NFT comes in. NFT Explained Wondering, what is a NFT? An...
The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features...
With a microchip shortage on the rise, car dealers are getting allocated fewer vehicles to sell. This has lead General Motors and the auto industry to ask for government assistance. With the Coronavirus pandemic halting production and the high demand for the latest technology, it’s no wonder there is a devastating shortage. Why Is There...
We all know what a cookie is; a delicious, edible dessert often eaten in large quantities. But the kind of cookie we’re talking about is an HTTP cookie. An HTTP cookie (a “web cookie”) is a piece of data stored on a user’s computer by a web browser. This happens while surfing the internet. Some...
At the beginning of April, CarMax, the nation's largest and most profitable retailer of used vehicles, signed an agreement to acquire the remaining stake in Edmunds. This is not CarMax’s first interest in Edmunds. In January of 2020 they purchased a minority stake in the digital car shopping leader. Now they have fully acquired...
The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a...
In early March, when Covid-19 restrictions began locking people in their homes, many dealerships began to either cut or halt all marketing budgets. Was that the right thing to do? If you look, used car prices hit a record recently, in what can be described as a surprising development amid a global pandemic and falling...
AIM's Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet. For dealership owners and managers, getting the best marketing platforms and vendors...
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