Guess what day it is? Anybody? I know you can hear me? Hey, dealership marketing professional, guess what day it is? It’s the day to take the CarClicks Challenge! Why take the challenge? CarClicks is more effective and efficient than most any other digital marketing campaigns. Our cost of acquisition is over 50% less than...
“A man who stops advertising to save money, is like a man who stops the clock to save time.” Henry Ford We know you can't cut your way to growth. The key point is, driving vehicle sales requires an investment in advertising expense. As a former General Manager turned marketing AdMan, I’m painfully aware when things...
The NADA Convention is the automotive industry event of the year. I have been attending the convention for over 25 years. I’ve missed a few because my wife, daughter and son’s birthdays all fall around the time of year the convention is usually held. Otherwise, I’ve been to most of them. I’ve participated in...
Revolutionize Your Dealership's Advertising Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget. To reach auto shoppers with marketing in today's digital climate, dealerships need highly accurate and...
The Secret Tools Advertisers Use to Follow You YOU'VE PROBABLY SEEN magicians doing magic tricks and wondered how the hell they do them. The golden rule of magic is to never reveal the secret of the trick or how it’s done. There is simply no benefit or gain in sharing the secret, in fact it...
Is Your Dealership Declining in Market Share and Profitability? As I travel the country working with dealerships, I continue to hear a similar concern: New vehicles sales are slowing, and margins are tightening. Their concern is supported by NADA data. In the first 6 months of 2018 the average dealership sold 14 less units, and...
Debunking Artificial Intelligence in Automotive Marketing The buzz word “Artificial Intelligence” (AI) is becoming a popular marketing term in the automotive industry, especially within the last couple years. With advancements in technology, it would appear feasible for companies to be deploying AI to dealership marketing strategies. But are they? Or, is it just a marketing strategy?...
Major Automotive Industry Trends That’ll Shock You The automotive industry is always changing and with the 2019 model years quickly approaching, we are starting to see more advancements in technology and transformations of design. But those aren’t the only trends we’ve noticed, at Automotive Internet Media we've compiled a list of 5 top industry trends...
Traditional marketing or vehicle-based marketing? Traditional marketing and vehicle-based marketing strategies are two forms of advertising separated by their focus. For dealerships, traditional marketing refers to promotion or advertising campaigns that can include radio, television, print, billboards, etc. Vehicle-based marketing places the focus of all promotion on the vehicles being sold. Dealers may choose to...
The AIM staff had a wonderful time celebrating the holidays together. The team visited local restaurant Davanti Enoteca for their holiday party. Everyone also partook in a white elephant gift exchange.
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