Many people are taking advantage of the newest form of investment: NFTs. One person, in particular, has taken the cryptocurrency world by storm and turned it into a successful brand. Many know Trevor Lawrence as the biggest prospect of 2021 for the NFL. What people don’t know is that Trevor is also a master at...
The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features...
With a microchip shortage on the rise, car dealers are getting allocated fewer vehicles to sell. This has lead General Motors and the auto industry to ask for government assistance. With the Coronavirus pandemic halting production and the high demand for the latest technology, it’s no wonder there is a devastating shortage. Why Is There...
We all know what a cookie is; a delicious, edible dessert often eaten in large quantities. But the kind of cookie we’re talking about is an HTTP cookie. An HTTP cookie (a “web cookie”) is a piece of data stored on a user’s computer by a web browser. This happens while surfing the internet. Some...
At the beginning of April, CarMax, the nation's largest and most profitable retailer of used vehicles, signed an agreement to acquire the remaining stake in Edmunds. This is not CarMax’s first interest in Edmunds. In January of 2020 they purchased a minority stake in the digital car shopping leader. Now they have fully acquired...
Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget. To reach auto shoppers with marketing in today's digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple...
Dealership Must Seize the Marketplace Opportunity Dealership Must Seize the Marketplace Opportunity As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity. For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves...
What's the Marketing Platform Hotter Than Paid Search? What's the Marketing Platform Hotter Than Paid Search? A Proven Marketing Platform For eight years, savvy and forward-thinking dealers have relied on CarClicks Inventory Marketing programs to deliver serious, highly engaged auto shoppers to their dealership. A CarClicks strategy creates an integrated and cohesive approach to inventory...
CarClicks Challenge Inventory Marketing Comparative Case Study A Midwest auto dealer needed to increase the number of in-market auto shoppers to their website to help them sell more vehicles. Their Challenge? Getting the right shoppers that are interested in their brand and inventory. Companies How a Midwest auto dealer compared two inventory marketing companies to drive...
Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the...
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